Life loser, failed Super Hero and dis-reputable alcoholic Flash Atkins has managed to temporarily get his shit together and use his superpowers to create a fantastic video for his brand new release, The Sweetshop.
The Sweetshop (Pick & Mix) has got lo-fi bass, crunchy drums and snapping synths all topped off with 70s crooner Caspa Codina’s sleazy falsetto; it’s pop music with a knowing wink and impeccable 80s credentials.
The video (http://youtube.com/flashatkins) for The Sweetshop is completely unique and turns social networking on it’s head; In a world where all the ideas have been used up, this is a NEW ONE! It takes a sideways look at Facebook / YouTube / My Space / Twitter and filters it all through the seedy world of Flash Atkins.
Remixes come from producer of the hour Medasyn with a big room electro mix complete with crowd noises, dirty distorted basslines and 80s arpeggiators Magik J does his hypnotic heads down thing with a vocal and dub suitable for those darker moments. The tracks mix up fidget, techno and house, guaranteeing full floors and thrown shapes.
The single is out on general release on March 22 but in the meantime you can hear it all on http://soundcloud.com/flash-atkins
So hop on board Flash Atkins’ booze wagon and see if we can’t chance The Sweetshop in to world domination! Flash will personally let you buy him a drink when you next pick him up out of the gutter.
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Paper has been pushing the creative envelope since 1994. We have released over 2000 tracks created by over 500 artists, producers and remixers based in over 50 countries. Our style ranges from deep house and disco to Balearic and leftfield on its three imprints, Paper Wave, Disco and Recordings.
The label has evolved to incorporate Paper Vision Films, which made the award-winning Northern Disco Lights with two films currently in production and the critically acclaimed podcasts Paper Talk, Paper Air Waves & Paper Radio. It continues to be one of the world’s best-loved independent record labels, operating as a thriving and exciting cottage industry.