Life loser, failed Super Hero and dis-reputable alcoholic Flash Atkins has managed to temporarily get his shit together and use his superpowers to create a fantastic video for his brand new release, The Sweetshop.

[youtube=http://www.youtube.com/watch?v=iih_BmKL-Ew&hl=en_US&fs=1&]

The Sweetshop (Pick & Mix) has got lo-fi bass, crunchy drums and snapping synths all topped off with 70s crooner Caspa Codina’s sleazy falsetto; it’s pop music with a knowing wink and impeccable 80s credentials.

The video (http://youtube.com/flashatkins) for The Sweetshop is completely unique and turns social networking on it’s head; In a world where all the ideas have been used up, this is a NEW ONE! It takes a sideways look at Facebook / YouTube / My Space / Twitter and filters it all through the seedy world of Flash Atkins.

Remixes come from producer of the hour Medasyn with a big room electro mix complete with crowd noises, dirty distorted basslines and 80s arpeggiators Magik J does his hypnotic heads down thing with a vocal and dub suitable for those darker moments. The tracks mix up fidget, techno and house, guaranteeing full floors and thrown shapes.

The single is out on general release on March 22 but in the meantime you can hear it all on http://soundcloud.com/flash-atkins

So hop on board Flash Atkins’ booze wagon and see if we can’t chance The Sweetshop in to world domination! Flash will personally let you buy him a drink when you next pick him up out of the gutter.
http://flashatkins.blogspot.co.uk
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