Life loser, failed Super Hero and dis-reputable alcoholic Flash Atkins has managed to temporarily get his shit together and use his superpowers to create a fantastic video for his brand new release, The Sweetshop.
The Sweetshop (Pick & Mix) has got lo-fi bass, crunchy drums and snapping synths all topped off with 70s crooner Caspa Codina’s sleazy falsetto; it’s pop music with a knowing wink and impeccable 80s credentials.
The video (http://youtube.com/flashatkins) for The Sweetshop is completely unique and turns social networking on it’s head; In a world where all the ideas have been used up, this is a NEW ONE! It takes a sideways look at Facebook / YouTube / My Space / Twitter and filters it all through the seedy world of Flash Atkins.
Remixes come from producer of the hour Medasyn with a big room electro mix complete with crowd noises, dirty distorted basslines and 80s arpeggiators Magik J does his hypnotic heads down thing with a vocal and dub suitable for those darker moments. The tracks mix up fidget, techno and house, guaranteeing full floors and thrown shapes.
The single is out on general release on March 22 but in the meantime you can hear it all on http://soundcloud.com/flash-atkins
So hop on board Flash Atkins’ booze wagon and see if we can’t chance The Sweetshop in to world domination! Flash will personally let you buy him a drink when you next pick him up out of the gutter.
Flash Atkins is a super hero who had his gravy days in the 80s saving the world with his ability to manipulate sound.
Unfortunately he’s fallen on hard times and can be spotted in the less salubrious parts of London, Manchester and West Yorkshire stoned or drunk on borrowed time & money. To make ends meet he uses his special powers to DJ, remix and make tracks for We Are Woodville and PAPERecordings.
The Sweetshop is his new single and is a concise slice of low-fi electronic pop sitting in the hinterland somewhere between Hot Chip and Calvin Harris. Gabriel Olegavich’s alterego, Caspa Codina takes time out from producing Spektrum, Lady Sovereign and Envy to provide vocals.
On the remix front, Håkan Lidbo goes mainfloor with a glitchy 4/4 bass driven thumper, Radioproof veer off in to Hoxton Pop territory and new kids Dieter & the Gadabouts take it deep, big and bouncy. Flash Atkins also has a crack with his Into The Valley version that takes different types of house, sticks them through the mixer and emerges with a whole load of disco attitude and something that The Juan Maclean would be proud of.
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Artist: Flash Atkins feat. Caspa Codina
Title: The Sweetshop
Released: OUT NOW!
Format: Audio Download / Video / Ringtone
2. Flash Atkins’s Into the Valley Remix
3. Radioproof’s Dollymixture
4. Håkan Lidbo’s Anti-POP Remix
5. Dieter & the Gadabouts Remix
Buy it at iTunes today!
The DJs say…
Aldrin – Zouk
“Into The Valley remix is tops! Funky!! Feeling the Original & Radioproof remix as well…”
Tony Nwachukwu – Plastic People / CDR / RBMA
“Good Release! Great to see Anti POP on the remix tip again!”
Richie Hartness – Untitledmusic
“Electro funkin house! Pop goes another tune from Flash – sure to ignite the floor!”
LA77 – Chips With Everything
“Nice!! Liking this a lot. Anti POP mix is probably the one for a set but the Diter and the Gadabouts mix is going straight on my ipod. Gig tonight in the Northern Quarter. Anti POP mix is deffo getting dropped. Word!!”
Chris Todd – Crazy P
“Really like Flash’s own into the valley remix, i’ll ‘ave a quarter of lemon bonbons please!”
Stuart Patterson – East Village / MOS Radio / Faith
“Davis in pop chart shocker – could be.. its the into the valley mix for me .. diggin’ the vocal as well.. good work Flash!”
Luke Solomon – Restless Soul
“Loving the original very much indeed..”
Tom Groove Armada
“Like the into the valley rmx, cool, fun party vibes.”
Simon Cosmic Disco
“Very tasty little electro-bumper. love the dieter & the gadabouts remix, getting good response on the dance floor.”
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Paper Recordings has been pushing the creative envelope since 1994.
It has released over 2000 tracks from across the world by over 600 artists, producers and remixers that range from deep house and disco to Balearic and leftfield on its three imprints, Paper Wave, Disco and Recordings.
The label has evolved to incorporate Paper Vision Films which made the award winning Northern Disco Lights with two films currently in production as well regular podcasts and radio shows.
It continues to be one of the UK’s best loved independent record labels, operating as a thriving and exciting cottage industry.